Rates and formats
Four services, non-negotiable labelling rules, and pricing on request.
The rules, first
All funded content carries a label above the headline, readable without scrolling, repeated in listings and in the newsletter, with the funder’s name in full. It never appears in Top stories or in our rankings, and its outbound links carry the rel="sponsored" attribute.
The newsroom keeps editorial responsibility: the funder reviews the facts that concern them, they approve neither the headline nor the angle. We do not publish funded content on a subject competing with another advertiser without telling them. And we decline subjects we could not defend to a reader.
Partner content
An in-depth article on a rollout, a method or a measured result, written by the newsroom with the company that carried it out. Format: 800 to 1,200 words, one visual, three languages, permanent publication. Label “Partner content”.
Sponsored portrait
The portrait of an executive in the Leaders section, at their initiative or their company’s. Format: 600 to 900 words, one portrait, three languages. Label “Sponsored portrait”, at the top of the page. A paid portrait does not enter the weekly editorial selection.
Advertising slot
Four slots: top banner, rail, in-feed interstitial, in-read. Sold directly by the month, creatives in standard IAB formats. Directly sold slots are served before programmatic.
Sponsored newsletter
A labelled insert within the send, with no advertising inside the editorial body of the message. The label appears in the subject line or at the head of the insert.
Rates
On request, at commercial@platiniumpost.com. Amounts will be published here as soon as the first orders have provided a benchmark: a rate card announced too early is a wrong rate card.